During the strategic planning process, an understanding of the external environment is a necessary component of a solid marketing strategy. Pine River Consulting are experts at providing this external analysis, addressing all constituents including customers, markets, brands, competitors and products. We perform external analyses through custom primary research, which may include in-depth interviews, focus groups, telephone interviews, web-enabled interviews and surveys, one-on-one interviews and other necessary methods.

Pine River

"Our focus is to bring external analysis into the strategic planning process"