Pine River is a strategic marketing consulting firm located in Traverse City, Michigan, offering world-class marketing expertise to our clients. Through deep industry understanding, high-level thought and comprehensive market research, we bring external insights into the strategic planning and product development process. We specialize in the analysis of customer, market and competitor perspectives within the Global Healthcare, Building/Construction, Advanced Technology and General Industrial industries.

Founded in 2009 by Michael McCrary, Pine River grew out of the idea of providing high-level primary research and strategy consulting, while offering the individual attention of a small firm. We keep the product development process on track by focusing on what matters most to customers and differentiating each product from the competition. With our extensive background in the markets we serve, our clients receive expert analysis and data collection, leading to practical solutions for product development and planning.


Pine River

"We view ourselves as an extension of our clients"